Your business cant go according to plan if you have no plan.
What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No matter what it is you are shooting for, goal setting is one of the most important things that you will do in the New Year. Ive got a few tips to help you get there.
1. Keep it Challenging but Realistic.
Any goal that you set for your company should be challenging but dont over do it. For example, if you had an average order amount of $700 last year, you wouldnt want to set your goal for this year at $3000 per order. Unless you make drastic changes in how your company runs or what you are selling, that goal is just not realistic. You know best what you may be able to achieve in your particular industry, so be honest with yourself and set your goals accordingly.
2. Write All Your Goals Down.
You may say to yourself on January 1, I want to get 20 more new customers per week this year. A few months later you will be saying Did I say I wanted 20 or 30? Or more realistically, you have forgotten that you even made that goal. If you have all of your goals written down you will be able to not only go back and check them, you will also be able to go down the list every few months and check to see how many of them you have completed.
3. Assess Your Current Situation.
To set goals you have to know where you are at right now. In 2003 I wanted to assess our customer service rating so we sent out a survey to all of our customers on which they could rate us in each department of our operation. That helped us establish our base. Now we send the survey to every customer after every order. This way we can keep track of how we are doing and if there is ever a hiccup we can fix it quickly. Dont assume anything. Always assess the current situation before setting a new goal.
Its Only Going to Hurt A Little
Now, in financial goal setting for your business, one invariably comes to the question: How do I decide on a budget when starting a marketing plan?
This is obviously the first question that you have to answer in order to get started on your new campaign. And in order to reach the income goals you have set for yourself.
So how do you figure out what your budget should be? Here is an easy method to help you find a number that is going to work for you and your business. Some might say that it is a good rule of thumb, but I personally judge things on whether or not they work and get results. Thats all.
Moving on Start with the amount of income that your company generated last month and multiply it by .14 (or 14%). That means that if you had $50,000 in Gross Income last month you should budget to spend $7000 on marketing in the next month. Wait I know, it sounds painful but it is just like a shot at the doctor. It might hurt for a minute (or in this case a month) but down the road you are going to be glad that you went through it. Putting that much toward the right marketing will bump up your income the next month and start you on a cycle of steady growth.
I know that some businesses run tighter than others and it is possible that you wont be comfortable with that amount in the beginning. Dont misunderstand me, any marketing is better than no marketing. Dont get discouraged if your budget is lower than 14%. But use 14% as the ideal to strive for because, for me as well as many other growing businesses, it has proven to give the best rate of growth possible. How do I know, you ask? My company has expanded 400% in the past 2 years. Now picture your business at 4 times its current size Theres that smile I was looking for!
The growth of your business is based on three factors; quality products, great customer service and the proper amount of marketing. If you know you have the first two taken care and you still arent experiencing healthy growth then you need to take a serious look at your marketing budget.
So sharpen your pencils, start calculating and decide how rapidly you want your business to grow.
Please take a moment this week to sit down and decide on your goals for the New Year. Even if it is past the New Year and even well into the year, set your goals for the rest of the year.
Everything is easier when are working towards a goal. My goal is your success and I assume that is your goal as well.

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There is a spot on my elbow that hurts. Not from the surgery or whatever exactly. It's to the inside of the elbow, beyond the scar and it's hard to the touch. It's over bone and it's tender to the touch. During the electro-stim and heat it feels okay. Then during the ultra sound it starts to get sensitive. Then comes the massage, by which point I'm wanting to cry and pull the arm away.

I kept holding my breath and having to be reminded to breathe. We talked about the pain and she mentioned that stuff was "thicker" inside than she wanted it to be. She told me to keep an eye on the spot. If it gets red or starts to hurt more, I should call the doctor.

Then A, my therapist, had me do a few new exercises with a dowel and a one pound weight. The first one wasn't bad, it was just lifting the dowel straight up from my chest while laying down. Basic bench press kind of movement. I was surprised that it made my shoulder twinge. But not nearly as much as the next one where I lifted the dowel up then dropped it back over my head. She only made me do five, but my goodness it hurt my shoulder something awful.

She taped my shoulder after that, using the same special tape we saw on Olympic athletes. It's an odd configuration, but it does feel a little better.

My elbow is sore though. It's that good kind of sore that lets you know you worked it good.

Then I treated myself to a Pumpkin Spice Latte. Yes, I drank all of my carb calories for the day, but it was so worth it! Autumn can now begin. I have had my first Pumpkin Spice Latte.

Also.

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Myanmar is making arrangements to establish more animal quarantine laboratories in two areas bordering Thailand as part of its bid to step up control of trans-border animal diseases under the two countries' cooperation program in the aspects, the local 7-Day News reported Thursday. The two border areas are Myawaddy and Kawthoung in southeastern Kayin state.
The Myanmar side is to offer building and health workers, while the Thai side is to provide technical knowhow and materials, the report said, adding that a Thai delegation from the Animal Development made a study trip to Myanmar last week as a preparatory move.
Myanmar has been placing emphasis on control of trans-border animal diseases, introducing animal quarantine laboratories in border trading areas with neighboring countries.
Under an agreement between the Livestock Breeding Veterinary Department (LBVD) of Myanmar and the Agriculture Department of China's Yunnan Province reached in 2006, animal quarantine labs in areas such as Muse, Lashio, Kengtung and Myitkyina, where border trade activities are carried out, are being built.
These labs will help transfer information speedily and test the safety of live animals and animal byproducts intended for export and import through border trade, experts said.
In December 2007, under an agreement signed between the LBVD and the Japan International Cooperation Agency (JICA), the latter will provide aid worth of 102 million Japanese yen (about 829,000 U.S. dollars) to Myanmar to help the country fight five animal diseases including avian influenza by setting up laboratories, exchanging information and conducting refresher courses for the diseases control, according to an earlier report.

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Lets get it out in the open. I am prejudice. I prefer live Chicago blues by Chicago musicians. The band named Mississippi Heat recently had their CD release party at Buddy Guys Legends. Mississippi Heat does not sound like a Chicago name to me, and frankly the name conjures discomfort. They must be valid because at least theyre playing at Legends, but the leaders name is Pierre LaCocque. After hearing that he was born in Europe (an Eastern suburb of Chicago) and not Bronzeville, you would think I would have left. No way.

I made it a special point to attend this show. Mississippi Heat is international in its fame and influence, and is Chicago blues in its sound. They have released about eight CDs including a 2005 DVD on Delmark. Tonights party was for the release of Hattiesburg Blues on Delmark. Since the bands birth in 1991, the list of great alumni is impressive. In the past few years, Carl Weathersby and Lurrie Bell have contributed their considerable talents both live and in the studio. I am here, as usual, to tell you what happened live, but I did buy Hattiesburg Blues and it is on regular rotation in my bluesmobile.

Pierre LaCocque has varied and very interesting background. He can draw from a mix of cultures, educations and locations. He can draw from his harp and express this rich background with the style, passion and virtuosity of the Walters (Big and Little). As the band introduced songs from their new cd it was obvious that Pierre is an accomplished songwriter. You cant get more Chicago than drummer Kenny Smith, who teams of with bassist Stephen Howard to form the tight and tasteful rhythm section. I found Howards bass to be interesting. It looked old, real old. I came to find out it is new and designed to be vintage looking, feeling and sounding. When he first picked it up, he felt as though he had been playing it for years.

Giles Corey is an excellent and passionate young guitar player about town, and has fit perfectly in this mix for over two years. Soon, like tonights stage mates Carl Weathersby and Chris Cameron, he will need no introduction. Hambone is on keyboards and the great Carl Weathersby of course is guitar and vocals. Most vocal leads are handled convincingly by Pierre and Inetta Visor.
Inetta has been in Heat since 2001 (you know what I mean).

This was a great night of live music. You missed your chance to catch Pierre LaCocque and MH for a while as they head for Canada to spread the (Chicago) blues. Chicago label Delmarks most recent Mississippi Heat effort includes our friends Lurrie Bell and The Chicago Horns perhaps as a consolation for not hearing this band live. As I did this time, I will let you know when Mississippi Heat hits town again. I expect to see you there.

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